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B2B Brand Management
Language
English
English
Book
Hardback
This book is one of the first to probe deeply into the art and science of branding industrial produc...
Libristo code: 01560490
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161 b
161 b
65.79
€
VAT included
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This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
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About the book
Full name
B2B Brand Management
Author
Philip Kotler, Waldemar Pfoertsch, Ines Michi
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
357
EAN
9783540253600
ISBN
3540253602
Libristo code
01560490
Weight
714
Dimensions
240 x 243 x 31
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