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Audio-Logos

Leitfaden zur akustischen Markenführung

Language GermanGerman
Book Paperback
Book Audio-Logos Christoph Himmelfreundpointner
Libristo code: 06834341
Publishers VDM Verlag, June 2010
In den letzten Jahren wurde das Thema Audio-Branding zusehends populär und viele Unternehmen erweite... Full description
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In den letzten Jahren wurde das Thema Audio-Branding zusehends populär und viele Unternehmen erweiterten ihre Markenkommunikation durch Audio-Branding. Beim konsequenten Einsatz von Audio-Branding, das alle akustischen Mittel zur Kommunikation beinhaltet, können die Zielgruppen durch den erhöhten Wiedererkennungswert effektiver erreicht werden. Es gibt zahlreiche Publikationen und einige Unternehmen, die sich ausschließlich mit Audio-Branding beschäftigen. Über die Produktion der einzelnen Audio-Branding- Elemente wurde bisher jedoch wenig veröffentlicht. In dieser Arbeit wird ein Leitfaden für erfolgreiche Audio-Logo-Produktionen erarbeitet, indem bestehende Audio-Logos verglichen werden, welche bereits in der Markenkommunikation zum Einsatz kommen.

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About the book

Full name Audio-Logos
Author Christoph Himmelfreundpointner
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 92
EAN 9783639270679
ISBN 3639270673
Libristo code 06834341
Publishers VDM Verlag
Weight 145
Dimensions 152 x 229 x 6

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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