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38 b
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Most of what we call disengagement is a design failure.
Not a learner problem. Not a generation problem. Not a phone problem. A design problem. And design problems have solutions.
Attention Engineer introduces pedagogical attentional affordance - a framework developed by Kevin Fenemore through two decades of work across higher education and professional film and media production. The central argument: voluntary sustained attention cannot be demanded by an institution. It can only be afforded by the design of the instructional encounter itself.
The 4E Cascade - Encounter, Engagement, Encoding, Embedding - maps every stage from first contact with material to durable long-term retention, and gives educators the diagnostic vocabulary to identify exactly what is broken in any course, and how to fix it.
For teachers, lecturers, course creators, and curriculum architects who suspect the problem isn't their students. They're right.
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