Contact
How to shop
Delivery
Shopping guide
Assessing and Mitigating Business Risks in India
English
34 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
/
Hardback
42.69
€
/
Paperback
22.99
€
/
Paperback
16.69
€
/
Hardback
59.90
€
/
Paperback
14.89
€
/
Paperback
20.59
€
Eight in 10 people say a company's commitment to a social issue is important in deciding where to work. Communicating Business Responsibility offers an exhaustive toolbox of the most effective instruments for communicating social and environmental business performance. Chapter cases provide rich practice coverage and connect concepts and solutions for day-to-day business realities. The contents present an integrated marketing communication perspective, which allows the reader to organize communication tools into a coherent management framework for marketing, communication, public relations and sustainable business practitioners alike. Only the combination of cause-related and social marketing, strategic stakeholder assessment and internal and external communication, informal and formal sustainability can provide the appropriate marketing and communication mix necessary to communicate about grasping market opportunities, attracting and motivating employees, and boosting company reputation.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
21.09
€
/
Paperback
71.39
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?