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Asian Brand Strategy
Language
English
English
Book
Hardback
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic to...
Full description
Libristo code: 04196089
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129 b
129 b
52.79
€
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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
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About the book
Full name
Asian Brand Strategy
Author
Martin Roll
Language
English
English
Binding
Book - Hardback
Date of issue
2005
Number of pages
254
EAN
9781403992796
ISBN
1403992797
Libristo code
04196089
Publishers
Palgrave USA
Weight
512
Dimensions
235 x 159 x 24
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