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Arts Marketing
Language
English
English
Book
Paperback
Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles...
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Libristo code: 06670796
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Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.
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About the book
Full name
Arts Marketing
Author
Mustafa Ozbilgin
Language
English
English
Binding
Book - Paperback
Date of issue
2004
Number of pages
234
EAN
9780750659680
ISBN
9780750659680
Libristo code
06670796
Publishers
Taylor & Francis Ltd
Weight
444
Dimensions
191 x 247 x 13
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