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Art/Commerce

Name: Art/Commerce
Brand: Transcript Verlag
SKU: 02309639
Price: 30.99 EUR
Availability: InStock
Author: Maria A. Slowinska
ISBN: 9783837626193

The Convergence of Art and Marketing in Contemporary Culture

Maria A. Slowinska

Language

English

Book Paperback

Libristo code: 02309639

Publishers Transcript Verlag, September 2014

This book compellingly argues how and why art and marketing often look alike today. Combining the hi... Full description

Libristo code: 02309639

76 b

30.99 € VAT included

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This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.