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Applied Marketing

Anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen. Mit Beitr. in engl. Sprache

Language GermanGerman
Book Hardback
Book Applied Marketing Uwe Kamenz
Libristo code: 01556354
Anwendungsorientiertes Marketing bezeichnet die wissenschaftliche Auseinandersetzung mit der Umsetzu... Full description
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Anwendungsorientiertes Marketing bezeichnet die wissenschaftliche Auseinandersetzung mit der Umsetzung der Marketingtheorie für die Praxis. Dieses Applied Marketing ist die einzigartige Domäne der Marketingprofessoren an den Fachhochschulen. Zum 30jährigen Bestehen der Arbeitsgemeinschaft für Marketing (AfM), der Vereinigung der Marketingprofessoren an den deutschen Fachhochschulen, stellen 73 Marketingprofessorinnen und -professoren für alle entscheidenden Bereiche des Marketing wie Strategisches Marketing, Innovationsmarketing, E-Business, Marktforschung, Kundenbeziehungsmanagement, Markenmanagement, Marketinginstrumentalpolitik, Vertriebsmanagement, Hochschulmarketing, Internationales Marketing, Internes Marketing und B-to-B-Marketing, den Stand der anwendungsorientierten Marketingwissenschaft dar.

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About the book

Full name Applied Marketing
Author Uwe Kamenz
Language German
Binding Book - Hardback
Date of issue 2003
Number of pages 1081
EAN 9783540012528
ISBN 3540012524
Libristo code 01556354
Weight 1734
Dimensions 155 x 235 x 57
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