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Answer the Call

Language EnglishEnglish
Book Paperback
Book Answer the Call Aimee Carrillo Rowe
Libristo code: 02406024
Publishers University of Minnesota Press, December 2013
Drawing from interviews with agents, trainers, managers, and CEOs at call centers in Bangalore and M... Full description
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Drawing from interviews with agents, trainers, managers, and CEOs at call centers in Bangalore and Mumbai, Answer the Call shows that workers in call centers are not quite in India or America but rather in a state of "virtual migration." Encouraged to steep themselves in American culture, the agents come to internalize and perform Americanness for Americans--and each other.

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