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This volume introduces the theory, method, and applications of one type of conjoint analysis techniq...
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Libristo code: 04713660
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71 b
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This volume introduces the theory, method, and applications of one type of conjoint analysis technique -- techniques which are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods, and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning and other disciplines, all of which relate to forecasting the decision-making behaviour of individuals.
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About the book
Full name
Analyzing Decision Making
Author
Jordan J. Louviere
Language
English
English
Binding
Book - Paperback
Date of issue
1988
Number of pages
96
EAN
9780803927575
ISBN
0803927576
Libristo code
04713660
Publishers
SAGE Publications Inc
Weight
120
Dimensions
141 x 216 x 5
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