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Alternative Market Research Methods
Language
English
English
Book
Paperback
Traditional research methods in marketing can be illuminating when used well, but all too often thei...
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Libristo code: 10035501
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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Metho
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About the book
Full name
Alternative Market Research Methods
Author
David Longbottom
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
312
EAN
9781138843721
ISBN
9781138843721
Libristo code
10035501
Publishers
Taylor & Francis Ltd
Weight
494
Dimensions
157 x 237 x 26
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