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Alliances among firms are changing in the way business is conducted, particularly in the global, hig...
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Libristo code: 04634652
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Alliances among firms are changing in the way business is conducted, particularly in the global, high-technology sector. This text argues that the reasons are clear: companies must pool their capabilities to succeed in complex and ever changing businesses. However, the consequences for managers and for the economy have been underestimated. This in-depth account of the world of business alliances as we move into the 21st century shows how collaboration has become integral to modern competition.
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About the book
Full name
Alliance Revolution
Author
Benjamin Gomes-Casseres
Language
English
English
Binding
Book - Paperback
Date of issue
1998
Number of pages
320
EAN
9780674016484
ISBN
0674016483
Libristo code
04634652
Publishers
Harvard University Press
Weight
435
Dimensions
156 x 235 x 20
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