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Airlines: Managing to Make Money

Language EnglishEnglish
Book Hardback
Book Airlines: Managing to Make Money Stephen Holloway
Libristo code: 04678124
Publishers Taylor & Francis Ltd, October 2001
Drawing on developments in the services management, strategic management and brand management litera... Full description
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Drawing on developments in the services management, strategic management and brand management literature, this book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals, it acts as a "linking text", structured around services management approaches to strategy, marketing, human resources management, and operations. Written in an accessible and practical style, it contains a blend of "ten-minute manager"-type checklists and comprehensive academic principles. It draws together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry.

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About the book

Full name Airlines: Managing to Make Money
Author Stephen Holloway
Language English
Binding Book - Hardback
Date of issue 2001
Number of pages 456
EAN 9780754615583
ISBN 0754615588
Libristo code 04678124
Publishers Taylor & Francis Ltd
Weight 1002
Dimensions 157 x 240 x 36

Categories

Economics, Finance, Business & Management > Industry & industrial studies > Transport industries
Economics, Finance, Business & Management > Business & Management
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