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Agenda Setting

Name: Agenda Setting
Brand: Taylor & Francis Inc
SKU: 06736060
Price: 66.29 EUR
Availability: InStock
Author: David Protess
ISBN: 9780805808414

David Protess

Maxwell E. McCombs

Language

English

Book Paperback

Libristo code: 06736060

Publishers Taylor & Francis Inc, June 1991

The role of the news media in defining the important issues of the day, also known as the agenda-set... Full description

Libristo code: 06736060

162 b

66.29 € VAT included

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The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.