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English
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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed...
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Libristo code: 15235098
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Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impacton our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?
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About the book
Full name
Advertising
Author
Mara Einstein
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
256
EAN
9780190625894
ISBN
9780190625894
Libristo code
15235098
Publishers
Oxford University Press Inc
Weight
302
Dimensions
139 x 208 x 17
Categories
Society & Social Sciences
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Society & culture: general
>
Cultural & media studies
>
Cultural studies
>
Popular culture
Society & Social Sciences
>
Society & culture: general
>
Cultural & media studies
>
Media studies
>
Media studies: advertising & society
Law
>
Laws of specific jurisdictions & specific areas of law
>
Entertainment & media law
>
Advertising, marketing & sponsorship law
Economics, Finance, Business & Management
>
Business & Management
>
Business ethics & social responsibility
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