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English
English
Book
Paperback
Advertising is often used to illustrate popular and academic debates about cultural and economic lif...
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Libristo code: 04685112
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88 b
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. "Advertising: A Cultural Economy" uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.
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About the book
Full name
Advertising
Author
Liz McFall
Language
English
English
Binding
Book - Paperback
Date of issue
2004
Number of pages
224
EAN
9780761942559
ISBN
0761942556
Libristo code
04685112
Publishers
SAGE Publications Inc
Weight
350
Dimensions
156 x 234 x 13
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