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An international group of scholars, drawn from the United States, Europe and Australia and from a nu...
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Libristo code: 10042267
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177 b
177 b
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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About the book
Full name
Adding Value (RLE Marketing)
Author
Geoffrey G Jones
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
368
EAN
9781138965935
ISBN
9781138965935
Libristo code
10042267
Publishers
Taylor & Francis Ltd
Weight
554
Dimensions
231 x 157 x 24
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