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Language
English
English
Book
Paperback
Provides information organised into four sections, according to where the advertising effect is to b...
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Libristo code: 06668104
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167 b
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Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.
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About the book
Full name
AdValue
Author
Leslie Butterfield
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
256
EAN
9780750655019
ISBN
9780750655019
Libristo code
06668104
Publishers
Taylor & Francis Ltd
Weight
470
Dimensions
159 x 234 x 15
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