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'Ad'apting to Markets

Name: 'Ad'apting to Markets
Brand: SAGE Publications India Pvt Ltd
SKU: 09339130
Price: 40.69 EUR
Availability: InStock
Author: Sunitha Srinivas. C.
ISBN: 9789351502401

Repackaging Commercials in Indian Languages

Sunitha Srinivas. C.

Language

English

Book Hardback

Libristo code: 09339130

Publishers SAGE Publications India Pvt Ltd, June 2015

This book looks at what goes into localization of advertisements in Indian languages. 'Ad'apting to... Full description

Libristo code: 09339130

100 b

40.69 € VAT included

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This book looks at what goes into localization of advertisements in Indian languages. 'Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic 'translation' that 'localized' ads involve.