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Active Audience

Name: Active Audience
Brand: Transcript Verlag
SKU: 05297671
Price: 24.59 EUR
Availability: InStock
Author: Huimin Jin
ISBN: 9783837618969

A New Materialistic Interpretation of a Key Concept of Cultural Studies

Huimin Jin

Language

English

Book Paperback

Libristo code: 05297671

Publishers Transcript Verlag, November 2012

Despite a number of retrospective works on cultural studies, to date no other book dedicates itself... Full description

Libristo code: 05297671

60 b

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Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the "active audience theory" of the Birmingham School and its legacies.However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of "encoding/decoding" and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.