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A New Brand World
8 Principles for Achieving Brand Leadership in the 21st Century
Language
English
English
Book
Paperback
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped...
Libristo code: 10972703
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58 b
58 b
23.79
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Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.
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About the book
Full name
A New Brand World
Author
Scott Bedbury, Stephen Fenichell
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
240
EAN
9780142001905
ISBN
0142001902
Libristo code
10972703
Publishers
PENGUIN GROUP USA
Weight
227
Dimensions
133 x 203 x 13
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