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Concise Guide to Market Research
The Process, Data, and Methods Using IBM SPSS Statistics
Language
English
English
Book
Paperback
This updated and revised second edition of the accessible, practice-oriented guide gives readers a c...
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Libristo code: 14277943
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This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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About the book
Full name
Concise Guide to Market Research
Author
Marko Sarstedt, Erik Mooi
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
347
EAN
9783662519813
ISBN
366251981X
Libristo code
14277943
Weight
5621
Dimensions
155 x 235 x 21
Categories
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