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Handelsforschung 1999/00
Verhalten Im Handel Und Gegen ber Dem Handel Jahrbuch Der Ffh Berlin -- Institut F r Markt- Und Wirtschaftsforschung Gmbh
Language
German
German
Book
Paperback
In diesem Jahrbuch wird das Verhalten des Handels und im Handel in den Mittelpunkt gestellt. Damit s...
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Libristo code: 06800194
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In diesem Jahrbuch wird das Verhalten des Handels und im Handel in den Mittelpunkt gestellt. Damit sollen die menschlichen Faktoren in das Blickfeld der Handelsforschung gerückt werden, wie sie durch Forschungsansätze aus den Verhaltenswissenschaften beschrieben und erklärt werden können. Handelspolitik, Handelsmanagement und vor allem das Handelsmarketing muss sich darauf einstellen.
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About the book
Full name
Handelsforschung 1999/00
Author
Volker Trommsdorff
Language
German
German
Binding
Book - Paperback
Date of issue
2000
Number of pages
409
EAN
9783409116169
ISBN
3409116168
Libristo code
06800194
Publishers
Gabler Verlag
Weight
685
Dimensions
170 x 244 x 22
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