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Upside

Name: Upside
Brand: Brilliance Audio
SKU: 40550637
Price: 37.79 EUR
Availability: InStock
Author: Kenneth W. Gronbach
ISBN: 9781536663358

Profiting from the Profound Demographic Shifts Ahead

Language

English

Audiobook MP3

Libristo code: 40550637

Publishers Brilliance Audio, April 2017

Demographics not only define who we are, where we live, and how our numbers change. For those who ca... Full description

Libristo code: 40550637

92 b

37.79 € VAT included

In stock Immediate digital delivery

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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asias population declines?Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains: What each age group is likely to buy now and in coming decades How profits dovetail with consumer numbers What sectors are likely to grow or lag How to make sense of the numbers to chart your own path And more.As waves of people are born and age, fortunes and futures are determined. Whether youre an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.